Recruiting and promoting minorities is not only good human resource policy, its good business as well, say executives at CB Richard Ellis. The national commercial [tag]real estate company[/tag] is seeking to draw more [tag]African-Americans[/tag] and women join the ranks of [tag]commercial real estate[/tag]. To that end, the company recently held a meeting at the JW Marriott. Called Driving Diversity into the Fast Name, the gathering enabled members of the CB Richard Ellis African-American Network to meet each other as well as company executives. The company also sponsors a [tag]Women’s Network[/tag] that has similar events, officials said.

Both the African-American network and the women’s group have been helpful in enabling the company to reach out to these groups, which are underrepresented in the commercial real estate field. Typically, women had been drawn to residential real estate, noted Mr. Ludeman.
“There is a big difference between our company and residential real estate. We do business with other businesses, and our hours reflect that, but residential real estate was seen as a field that could be done by women transitioning back into the workforce,” Mr. Ludeman said.
Over the years, though, the number of women working in the field has increased, and many, he noted, “have been as successful, if not more successful, than their male counterparts.”

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