Power Broker Profiles: NRT’s Bruce Zipf

The Automatic Millionaire Homeowner : A Powerful Plan to Finish Rich in Real Estate Keys to a [tag]successful brokerage[/tag]: [tag]Management[/tag], [tag]recruiting[/tag], retaining and developing the “[tag]best possible agent[/tag].” “We’ve made an error in our industry in thinking the more sales associates, the better the organization. It’s quite the contrary—it’s the delivery of quality service that can accent our value proposition. It’s about having the right people in the right spot and finding out ways that we can more effectively and efficiently deliver our services.”

Zipf describes the last two years as a “very heated real estate market” and believes that 2005 represented a real crossroads for NRT in terms of technology. “[tag]Technology[/tag] is going to play an increasingly important role as to how we service clients and buyers. We made a commitment to [tag]Realtor.com[/tag] and a commitment to enhance the Web sites of our local operating companies. We’ve focused on search engine marketing, which has doubled inquiries and viewership of our sites and listing inventory. We’re taking those inquiries and leads and putting them through Lead Router, which puts the leads in the hands of the right sales associates, creating a more efficient and effective way of brokering business.”

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