The countyâ€™s [tag]tourism office[/tag] also is concerned about Southwest Florida being affected again from a hurricane. â€œAnother very active hurricane season here will certainly make our job that much tougher in the future,â€ Collier tourism director Jack Wert said. â€œAll we can really do is put our plans together, and try to overcome as much negative publicity as we can.â€ Group business at hotels â€” which for years has helped fill rooms during the latter part of the summer â€” plunged in August and September last year. Based on hotel reservations, it is expected to do the same this year. In response, the county has embarked on a marketing campaign to fill rooms during those months with family leisure visitors and in-state groups.